Website Videos
Each day more businesses are turning to online video to improve the presentation of their accommodation, products or services to potential customers. A video is easy to watch and can convey considerably more information than a page full of text and pictures.
Our videos offer seven key advantages over most videos on the internet:
- We use three professional Sony™ High Definition cameras to shoot future-proof footage.
- Videos play on all computers without extra software needing to be installed.
- Much larger on-screen size than other web videos. (max. 900 x 508 pixels - Over twice the size of YouTube videos)
- Much higher picture quality than most other videos.
- Our videos don't stutter. By being agents for the Akamai network of 34,000 video servers we offer reliable video performance. Akamai is used by Adobe, Amazon, Apple, BBC, Blockbuster, Marks & Spencer, MySpace, Yahoo and many others.
- Professionally insured. Trained by the Institute of Videography.
- Audio recorded using high quality Rode™ and Sennheiser™ microphones.
For video to be effective it must play quickly and smoothly. Your video will be delivered through the world's largest globally distributed computing platform with over 34,000 servers in over 1,000 networks. Between 10 and 20% of the Internet's traffic passes through this network.
We leverage this unmatched global reach to place your critical video content in close proximity to your entire audience, ensuring a uniformly high-quality experience for all of your customers, regardless of location.
In other words your video is copied to thousands of 'edge servers' located in all the major service providers' buildings eg. BT, AOL, Tiscali etc. This means that your video does not have to travel through the main internet making it play faster and more reliably.
Each request for your video is dynamically mapped to the optimal server, responding in real time to changing Internet conditions and alleviating the impact of network problems to improve video delivery.
The network also avoids Internet problem spots by applying route and connection optimisation technologies, sending video over paths that are fast and reliable, and applying performance-enhancing compression technology and chunked encoding to further reduce transfer times.
Visitor retention and loyalty are directly related to your users' experiences with your site. If a page loads slowly, they will simply stop looking—and stop visiting. Our delivery system places your video content near requesting users, where better performance and reliability are realised. Rather than having to traverse multiple networks and Internet bottlenecks when downloaded from a centrally hosted server, videos are delivered quickly from a nearby edge server within the network platform.
By spreading the delivery burden over many servers a single server failure within the platform will never affect delivery of your video. 100% uptime is almost guaranteed.
The resulting positive user experience reinforces the message that your company is reliable and customer-focused.